Privacy Policy

April 2025

GreenFi is a Company Built on Trust

This Privacy Policy (“Policy”) describes how GreenFi (This Agreement covers MFP Capital Group Inc. and all subsidiaries including Mission Financial Partners, LLC d/b/a GreenFi (collectively “GreenFi”)) collects, uses, shares, protects, and deletes your personal information. By visiting or using our website, mobile application, products and services, articles and stories, including contacting our support, leaving feedback, interacting with our social media, and receiving our communications (collectively, “Service” or “Services”), you consent to our data practices as described in this Policy, our Terms of Use, and our Privacy Notice. The words “You” and “Your” refers to any user of GreenFi’s website, mobile application, products or Services. “We” and “Us” refers to GreenFi and each of its subsidiaries.

Please read this Policy carefully to understand what we do. This Policy also incorporates notices and disclosures as required under the California Consumer Privacy Act (“CCPA”). The CCPA addresses changes in technology, data practices, and privacy concerns by establishing rules and procedures to help empower consumers to control how businesses collect, use, and share personal information. The CCPA grants California consumers robust data privacy rights and controls over their personal information, including notice of this Policy and GreenFi’s data practices, the right to delete, the right to opt-in and opt-out of data selling practices, as well as additional protections for minors.

If you have any questions or if you believe that GreenFi has not upheld our obligations to you under this Policy, please contact us directly at privacy@GreenFi.com or 800-683-8529.

Data Collection

GreenFi collects your personal information in the following ways: (1) when you voluntarily provide it by using or visiting our Services; and, (2) with automated technologies connected to those Services, and (3) through third parties.

The CCPA broadly defines “Personal Information” as any information that directly or indirectly identifies, describes, relates to, is reasonably capable of being associated with, or, can reasonably link a particular consumer or household.

Over the past twelve (12) months, GreenFi’s direct and indirect collection of Personal Information has fallen into the following categories, although we may not gather, use, or share every specific piece of Personal Information from every consumer:

Identifiers: Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;
Customer Account Records: Name, signature, social security number, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit or debit card number, other financial information;
Characteristics of protected classifications under California or federal law: Race, religion, sexual orientation, gender identity, gender expression, age;
Commercial Information: Records of personal property, products or services purchased, obtained, transacted, or considered, or other purchasing or consuming histories or tendencies;
Customer Contact Information: Records of chats conversations, call logs, request queries, and email communications;
Biometrics: Hair color, eye color, fingerprints, height, facial recognition, voice, weight, sensory data, and other biometric data;
Internet and Network Activity Information: Browsing history, search history, cookies, and information regarding a consumer’s interaction with an Internet website, application, or advertisement;
Education Information: Information that is not publicly-available Personal Information under FERPA;
Geolocation and Household data;
Professional or Employment-related Information;
Family, Beneficiary(s), and Referral Information;
Inferences and meta-data drawn from providing Services to you, reflecting your preferences, characteristics, and trends.

Information GreenFi collects from Third Parties about you

Consumer reports. GreenFi both receives and transmits data to consumer reporting agencies to assess your creditworthiness and to prevent fraud and identity theft. This is done as part of our regular underwriting, fraud prevention and loan servicing processes.The following information can be collected from third parties if you enroll in certain Services. This includes information regarding:

Credit score and other credit history data from a credit reporting agency
Open and closed accounts
Credit inquiries
Payment activity, late payments and collections activity
Public records, including bankruptcy, judgements, tax liens and payment statuses.

Information not falling into these categories include publicly available information, de-identified or aggregated consumer information, personal and financial information under the GLBA, medical and HIPAA protected information, and other information excluded from the CCPA’s scope.

When you choose to open an account with GreenFi, we are required under law and by regulation to collect and maintain certain types of Personal Information, including, but not limited to, your full legal name, email address, permanent address, date of birth, social security number and information about your finances. If you do not consent to providing this information, you cannot become an GreenFi customer.

Cookies and Automated Technologies

GreenFi may also indirectly gather non-personally identifiable information about your use of our Services via cookies, automated means, and similar technologies (“collectively Cookies”). Cookies help facilitate browsing, maintain quality of service, provide additional security, and enhance your access and experience. GreenFi’s use of Cookies are as follows:

to recognize you as a user;
to verify your identity;
to tailor your experience;
to better your experience;
to market our Services;
to monitor our Services;
to improve our Services;
to analyze patterns;
to conduct internal research; and,
for other legitimate business needs.

If your browser is set to reject Cookies, you may continue to use our Services, but some aspects of the Service may not function as intended and other Services may be limited. Other third-party data sharing services will be described below.

If we combine any non-personally identifiable information with Personal Information, we will treat the combined information as Personal Information.

Data Use

We use your Personal Information to provide you with our Services, to communicate about additional Services, to improve our Services, to protect our Services and business interests, to comply with the laws and regulations, to conduct legitimate business purposes, to fulfill your requests, and for any other purpose to which you consent under our Terms of Use, or as described in this Policy or our Privacy Notice.

As part of our relationship, GreenFi may from time to time produce, compile, or aggregate some of your Personal Information in certain data analysis, reports, or other interpretations or inferences of user trends and patterns for both internal and external purposes. When including, compiling, or aggregating Personal Information for such purposes, we make sure that the information is anonymized such that it is not identifiable to any particular customer.

Sharing Information

We will only share Personal Information with third parties as described in this Policy, for any purpose to which you consent or direct, or as required by law. In order for you to receive our Services, GreenFi shares your Personal Information with certain third-parties, affiliates, banking partners, service providers, data aggregators, consumer protection and fraud services providers, and data processors (“Affiliates”). GreenFi and Affiliates may collect, use, and share Personal Information for reasons that include but are not limited to:

account opening and validation;
account operations and administration;
facilitating your referrals;
advertising and marketing our Services;
complying with federal, state, and local laws, including regulations;
processing your transactions and commercial activity;
sending Fund information and communications to clients;
improving GreenFi Services; and
protecting the security and integrity of our business assets.

Affiliate providers may include, but are not limited to, fund accountants and accounting firms, security custodians, asset transfer agents, business associates, subcontractors, commercial and transactional processors, merchants, and client selected charities.

In the preceding twelve months, GreenFi has not sold to a third party for monetary or other valuable consideration any Personal or Sensitive Personal Information.

Over the past twelve (12) months, GreenFi may have disclosed Personal Information in limited cases, such as with our Affiliates or network of banking partners, as appropriate, to conduct our operations and to maintain the relationships that allow us to provide you with our Services. The CCPA restricts Affiliates from reselling your Personal Information unless you’ve been provided notice and an opportunity to opt-out.

We may also share your Personal Information with relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, stock, or assets (including in connection with any bankruptcy or similar proceedings).

SMS Policy: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes without the consumer’s consent.

Our Affiliates assist us in conducting site analytics for our Services. For example, we use Google Analytics to perform such services for our website for the purposes discussed herein. You can opt out of the use of Cookies in web browsers by Google Analytics by clicking here.

We will also share Personal Information with Affiliates in order to respond to legitimate and legal requests from governmental authorities or in connection with other legal proceedings. We will also share Personal Information with Affiliates in other ways necessary to comply with applicable law, as well as to investigate, prevent, or take action regarding illegal activities, suspected fraud, violation of our rights or the rights of others, situations involving potential threats to the physical safety of any person (or any other similar situation), or violations of this Policy, our Terms of Use, or our Privacy Notice.

Advertising

As part of our marketing efforts, we may engage in various advertising strategies, including paid search campaigns on search engines such as Google, social media advertising (e.g., Meta), affiliate marketing, and influencer partnerships.

When you interact with these campaigns, we may collect, use, and share certain personal and non-personally identifiable information, such as demographic details, interests, and contact information. This data helps us advertise our services, analyze campaign performance, improve our marketing efforts, and enhance your experience with our Services.

When engaging in target marketing and paid search campaigns, GreenFi follows standard principles for online advertising as provided by the Digital Advertising Alliance (“DAA”). If you do not wish to receive such targeted advertising, please visit the Network Advertising Initiative Consumer Opt-Out Page at networkadvertising.org/choices, the DAA Consumer Choice page at aboutads.info/consumers, or visit the websites of our advertising affiliates to opt-out. To opt out in mobile apps, please download the DAA's AppChoices tool at aboutads.info/appchoices. (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)

To opt out of receiving ads through paid search campaigns, you can adjust your Google Ads Settings: Manage your ad preferences.

Our Services do not necessarily respond to “do not track” applications.

GreenFi advertises our Services with entities not affiliated with us, and we contract with Affiliate advertising companies to display these ads. Our Affiliates may use Cookies to collect, use, and share your information in order to enhance your experience with Affiliate services.

Data Security

Security is at the heart of everything we do. GreenFi works to provide a secure online environment, protect your personal information and empower you to safeguard your account. We have diligently implemented reasonable systems to protect your data and our assets. We store and maintain data with physical, administrative, and electronic safeguards that comply with federal and state laws and regulations.

Access Controls: We limit access to user and client data to the extent possible to those necessary employees in order to provide you with our Services. Our buildings are secure, our employees trained, and our servers encrypted.
Technical Safeguards: We authenticate access through passwords, multi-factor authentication, security measures, and IT controls. Our Affiliates are held accountable for adhering to strict policies and procedures to prevent any misuse or loss of your Personal Information. Our network infrastructure enforces security at each level with strict routing, firewalls and controlled access. We use industry-standard encryption to ensure your personal information is protected when it is sent to and from our website or app, and when it's stored.
Ongoing Commitment: GreenFi’s workforce is required to attend annual training on cybersecurity risks and privacy best practices. When we periodically audit our systems and Affiliate systems, we may share your Personal Information with Affiliates in order to better secure our Services and business assets.

We use our reasonable best efforts to protect Personal Information, however no method of transmission or method of data storage is 100% secure. Despite our reasonable best efforts, we cannot assure that Personal Information that we collect will never be disclosed in a manner inconsistent with this Policy. If you see any unrecognized or fraudulent activity in your account, please contact GreenFi Security immediately at security@GreenFi.com or 800-683-8529.

Your use of GreenFi’s Services acknowledges that GreenFi is not liable or responsible for any unauthorized access to Personal Information, and you hereby release GreenFi from any and all claims arising out of or related to an unauthorized or inadvertent breach of data or violation of this Policy, our Terms of Use, or our Privacy Notice.

Data Lifecycle

When you choose to open an account with GreenFi, we are required by law and regulation to retain certain Personal Information for specific amounts of time. Failure to preserve these records could result in fines and penalties, spoliation liability, contempt issues, or reputational harm. GreenFi also maintains Personal Information to provide you with our Services and for legitimate business needs.

GreenFi may delete Personal Information after its legitimate business need has passed, in accordance with law or regulation, or by your request (if your request to delete information conflicts with a legal or regulatory requirement to retain information, you may be notified).

Incidents and Breaches

Cyberattacks, hacks, breaches, and incidental losses of Personal Information, business assets, and computer systems are increasingly common. These attacks can be extremely damaging, particularly if Personal Information or business records have been compromised. Incidents cost companies and consumers time and money.

In the event of a Breach, GreenFi has implemented an incident response plan as required by law and regulation to document process, mitigate damage, and to notify consumers of remedial resources. GreenFi has implemented California Code requirements for data breach notifications.

Data Rights

The CCPA grants consumers enhanced data rights regarding their Personal Information. GreenFi has implemented CCPA requirements across our business and have extended protections to all of our US-based customers.

Right to Know: You have the right to be notified of this Policy, our Terms of Use, and our Privacy Notice. This entails notice of GreenFi’s data collection, use, disclosure, protection, and retention practices.
Right to Access: You have the right to access collected, used, shared, and/or sold Personal Information over the past twelve (12) month period. This includes certain data portability rights.
Right to Opt-Out: You have the right to opt-out of and/or opt-in to GreenFi’s future data selling practices, but only to the extent that can be done while still providing you with our Services. Under the CCPA, GreenFi has implemented reasonable restrictions on Affiliates’ data sharing and selling practices.
- Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to Personal Information sales at any time by contacting us.
Right to Delete: You have the right to request that GreenFi delete any Personal Information that we have collected and retained, subject to certain exceptions, including information needed:
- to provide you Services;
- to detect data breaches;
- to protect our Services and business assets; and,
- to comply with applicable federal and state laws, court orders, legal obligations, and regulatory requirements, including the CCPA.
Right to Fair and Equal Treatment: You have the right to have your Personal Information be fairly and equally treated. GreenFi cannot discriminate against consumers on the basis or inference of any protected class or against consumers who have exercised their rights under this Policy.
- However, as allowed under the CCPA, GreenFi may condition financial incentive offers (promotions, referrals, bonuses, etc.) on whether you have opted-in to our data practices as described in this Policy, our Terms of Use, or our Privacy Notice. When GreenFi promotes financial incentives, you will be notified, given an opportunity to opt-in, and will be allowed to revoke participation at any time.

Data Requests

If you have questions about any of your data rights or GreenFi’s obligations, including accessing your Personal Information, opting-out of certain practices, and/or requesting Personal Information be deleted, please send us an email at privacy@GreenFi.com or give us a call at 800-683-8529. GreenFi endeavors to respond to requests within forty-five (45) days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Children’s Rights

GreenFi’s Services are not directed toward anyone under the age of 18. We will endeavor to delete personally identifiable information provided by minor children without their parent’s or guardian’s consent upon notification by said parent or guardian in a time and manner that is commercially reasonable. Any such notification should be sent to privacy@GreenFi.com.

GreenFi will not change our data collection, use, or sharing policies and practices for materially different, unrelated, or incompatible purposes without first providing notice.

Version: 2.0 (Published April 2025)

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